01
Startups
Products
I take an idea from a blank page to a product people use, and I handle discovery, design, code and launch myself.
- Discovery
- MVP
- Engineering
Entrepreneur · Engineer · Psychologist
I build technology with people in mind.
I'm Franco. I've spent 5+ years building products at startups, my own included. I studied psychology before I learned to code, so I pay close attention to what technology does to the people using it.
Franco Benítez
@francosbenitez
01 · Who I am
São PauloFranco Benítez
An entrepreneur who writes code.
- Entrepreneur and software engineer. I've spent 5+ years building products at several startups, including my own, and each one had me working on a different part of the business.
- I work as a product engineer, so on any given week I might be on strategy, design, code or the launch.
- I have a psychology degree from the University of Buenos Aires. That's where I learned to test an idea before trusting it, and I still build that way.
02 · What I do
I build things and talk about them.
Everything here comes from the same interest in how technology changes the way we live.
02
Agents & tools
AI
I build with AI every day. Mostly agents, workflows and internal tools for teams.
- Agents
- Workflows
- LLMs
03
Mental health & tech
Content
I talk about mental health and technology on YouTube, Instagram and TikTok, and about technology and startups on X.
- YouTube
- TikTok
- X
03 · Why it matters
Most products fail for human reasons.
“At its core, all business is about making bets on human behavior.”
Psychology taught me that products rarely fail because of bad code. Usually nobody needed them, and plenty of technical teams find that out after launch.
The products that do succeed end up shaping how people feel and spend their time. More and more of them run on AI, which now talks to us and makes decisions for us.
So I build products, and I also make content to help people understand what technology is doing to their heads. These are the ideas I keep coming back to.
- I.Product
Every product is a bet on how people will behave. Test the bet before you build.
- II.AI
Use AI where it saves someone real work.
- III.Mental health
Good technology leaves people with more attention to spare.
- IV.Content
Explain it the way you would to a friend.
04 · Say hi
Building something, or just curious?
Write me if you want to talk about AI, products or mental health.